Wiley Only Library, Bryn Nelson, PhD
Trux Dole is fond of detailing how the health care services company he works for, HealthSparq Inc in Portland, Oregon, is aiming to dramatically improve the transparency of health care information available to insurance plan beneficiaries.
However, the health plan spinoff, independent since 2012, is more than just a business venture. During his son Gage’s 6-year battle with cancer, Mr. Dole and his family had to navigate 5 health care systems and 4 plans, more than 30 rounds of chemotherapy, and a bone marrow transplant. Gage fought Ewing sarcoma, acute myelogenous leukemia, and several recurrences before dying in 2011 at the age of 9 years.
“This is personal for me,” Mr. Dole says. “If you’re like the rest of us, nobody thinks about health care until it’s right in front of them, and then it’s just overwhelming.” When HealthSparq began talking to people about their own difficulties in navigating the health care system, he repeatedly heard a familiar refrain: “If I’d only known.” Read more…