HealthSparq Blog

Podcast: The Rise of Patient Advocates

May 24, 2017

Health care is undergoing a tremendous amount of change and people are becoming more involved in their care than ever before. Armed with the internet and social media, people are working with their doctors to find novel solutions to daunting health care challenges. These people are often pushing the boundaries of modern Western medicine and finding effective treatments. Like the mother focusing on diet to help arthritic 3-year-old, or the family coping with chronic Lyme disease. In this episode, we’ll explore the stories of these patient advocates. Read More…


Celebrating 5 Years of Helping People Make Smarter Health Care Choices

May 18, 2017

HealthSparq exists to help people make smarter health care choices. As we celebrate five years as a company, we took stock of what we’ve accomplished so far and what a few of the people who have been with us since the beginning think of our growth. Read More…


What is the role of user-experience research in improving member experience?

May 10, 2017

Our end users are health plan members. We all know that health care is often not a delightful journey and that health care issues often also bring along emotional and financial stress. By being empathetic to these issues, a UX designer may be able to achieve better member satisfaction. Read More…


MedSavvy + HealthSparq: Cost is Only One Consideration When Choosing the Right Medications

May 3, 2017

More than half of Americans today take at least one prescription drug, and costs are continually on the rise. But when determining whether a medication is the right choice, people should consider more than just cost – it’s about safety and efficacy, too. People should feel empowered to ask – and find answers to – questions like, “What is the proof of safety and effectiveness?” “How does this medication compare to others like it?” “Will the side effects interfere with my lifestyle?” and “What do others think?” Read More…


What to Expect at What’s the Fix? Part II: Afternoon Agenda

April 26, 2017

What’s the Fix? is a conference specifically created to bring stories to light and to use those stories to help change the mess that is health care. We aren’t trying to fix health care at the macro level (an extremely difficult task, and, as someone once said, “Who knew health care was so complicated?”), but we are trying to inspire people to commit to making the changes and to fix what they can control. We believe that if people take health care into their own hands, and commit to making small changes, the overall experience for all starts to improve. Read More…


Humanize Your Health Plan Marketing

April 19, 2017

For the most part, health plan marketing is pretty bland and chock full of stock images. Part of the reason is .– it’s hard to get around the perception that health care is cold and prickly. And the fact is, it’s a perception that has been fairly earned in the minds of many people. But that doesn’t mean your brand should shy away from emotional, warm-and-fuzzy marketing, if that’s who you want to be. Read More…


Creating a Consumer-Focused Search

April 14, 2017

HealthSparq facilitates tens of millions of health care searches each month. These searches are comprised of parents looking for new pediatricians, a man researching cost for a much-needed MRI, a woman wanting to learn more about knee replacement at a highly-rated facility and so much more. That’s why we look beyond metrics to make our tools user-friendly, because we know that each search represents a person. Read More…


What to Expect at What’s the Fix? Part I: Morning Sessions

April 4, 2017

During the morning sessions at What’s the Fix? our speakers will set the stage for a powerful day. Each have each overcome major health care hurdles on their own, and have dedicated themselves to driving change as a result of what they have learned. Read More…


Health Care for the Rest of Us

March 31, 2017

5 minutes and 20 slides. That’s how long it took to share our ideas about how we can take the extra step in meeting healthcare consumers on their terms whenever or wherever they need help. Read More…


How Are We Ever Going to Fix This Mess?

March 21, 2017

At HealthSparq, we know that health care isn’t something to be ignored or made fun of (well, maybe a little). It’s a huge issue that touches everyone in our country. The system isn’t working for people and we know it. That’s why we launched #WhatTheHealthCare in order to highlight what isn’t working. But now, we’re going a step further. Read More…