HealthSparq Blog

Humanize Your Health Plan Marketing

April 19, 2017

For the most part, health plan marketing is pretty bland and chock full of stock images. Part of the reason is .– it’s hard to get around the perception that health care is cold and prickly. And the fact is, it’s a perception that has been fairly earned in the minds of many people. But that doesn’t mean your brand should shy away from emotional, warm-and-fuzzy marketing, if that’s who you want to be. Read More…


Creating a Consumer-Focused Search

April 14, 2017

HealthSparq facilitates tens of millions of health care searches each month. These searches are comprised of parents looking for new pediatricians, a man researching cost for a much-needed MRI, a woman wanting to learn more about knee replacement at a highly-rated facility and so much more. That’s why we look beyond metrics to make our tools user-friendly, because we know that each search represents a person. Read More…


What to Expect at What’s the Fix? Part I: Morning Sessions

April 4, 2017

During the morning sessions at What’s the Fix? our speakers will set the stage for a powerful day. Each have each overcome major health care hurdles on their own, and have dedicated themselves to driving change as a result of what they have learned. Read More…


Health Care for the Rest of Us

March 31, 2017

5 minutes and 20 slides. That’s how long it took to share our ideas about how we can take the extra step in meeting healthcare consumers on their terms whenever or wherever they need help. Read More…


How Are We Ever Going to Fix This Mess?

March 21, 2017

At HealthSparq, we know that health care isn’t something to be ignored or made fun of (well, maybe a little). It’s a huge issue that touches everyone in our country. The system isn’t working for people and we know it. That’s why we launched #WhatTheHealthCare in order to highlight what isn’t working. But now, we’re going a step further. Read More…


Innovating from within: How do new ideas get out the door?

March 15, 2017

Encouraging innovation from within an organization is not always easy, and different techniques are effective in different contexts. Part of the work of an experienced product manager is working with the existing structure when you are trying to deliver something new. Here are some guiding questions that can help you along the way. Read More…


Start Innovating and Integrating with HealthSparq One APIs

March 8, 2017

For health plans that want to optimize their end-to-end member experience and push the envelope with innovation, the HealthSparq API suite offers the flexibility to take the best-of-breed transparency tools and use them to suit their members and business needs. Read More…


HealthSparq Client Summit 2017: Recapping a Fun and Powerful Week

March 3, 2017

Last week, HealthSparq hosted our annual Client Summit in Nashville. While we enjoyed the fantastic sights and sounds of a great city, the time we spent focused on helping people was the star of the show. It was our 4th annual event, and far and away the best one yet. Read More…


Motivating Behaviors for Health Care

February 28, 2017

Ask anyone involved with attempting to motivate health-related behaviors and the subject of incentives comes up. Some will say they work—and some do. Some will say they don’t work—and some don’t. Our company, Augeo Marketing, has been in the business of motivating a wide variety of behaviors for almost two decades. During that time, we have implemented thousands of incentive-based engagement programs and have come to similar conclusions. Read More…


Enough Talk, Let’s Get Sh*t Done!

February 21, 2017

Last week, our own Burt Rosen (@burtrosen) hosted at Twitter chat with #HITsm focused on what actions we as a health care community are taking to really make change in the industry. Why? Because its time to stop just talking about the need for change. Its time to actually start making change! Read More…