HealthSparq Blog

How Healthy Is Your State?

October 28, 2016

Does health care shopping behavior indicate how healthy people are? Let’s look at the data to find out. Read More…


Leveraging Qualitative Research to Shape the Member Experience

October 11, 2016

I recently had the pleasure of giving a talk at the World Congress Health Plan Consumer Experience and Retention Summit in Boston. To an audience of experienced marketers, product folks, and health plan executives, I staked out a position on the inherent value of qualitative research… Read More…


Back to School Shopping Hits Health Care

September 27, 2016

How does back to school shopping impact the health care industry? Read More…


How much can health care shopping save consumers in Utah?

August 23, 2016

What can health care shopping mean for Utah residents with access to HealthSparq’s shopping tools? It can mean eliminating $4.4 million of unnecessary health care spending. Read More…


Idaho could be saving big on health care costs

August 17, 2016

People in Idaho could be saving an average of $852 per person, per year on health care — just by shopping for it. Read More…


Oregon’s Health Care Shopportunities

August 10, 2016

We took a look at $1.1 billion spent by HealthSparq users in Oregon to understand what health care shopping could mean for them. Read More…


Building people-focused campaigns for people-focused products

July 26, 2016

Let’s face it – health care can seem cold and unfeeling. In fact, you may feel like you are going at it alone. When you call your health plan or doctor’s office, you might be greeted with an automated phone system or news that you have to pay for something you thought was covered. Read More…


The Four Health Care Shopping Personas

June 29, 2016

As you can probably tell by now, we’re obsessed with understanding our users. Why? Because it’s the best way for us to improve what we build based on what people actually need. Read More…


HealthSparq’s First Health Care Shopping Trends Report

June 21, 2016

Today we published our first ever Annual Health Care Shopping Trends Report, where we highlight learnings around why, how and where people are shopping for health care in America. Read More…


9 Tricks to Dominating Your Hackathon

June 15, 2016

Done right, a hackathon can produce a wave of new energy and ideas and the ripples will continue to be felt for months to come. There isn’t a single trick to getting it right, but with these tips, you can set the stage so that no matter how your team places, you can together consider it a win. Read More…