White Papers

2014 Research Report: How to Engage Your Members

Frequently, Relevantly and Simply

One key insight from the 2014 Research Report: Health Plans & Transparency, is that while an overwhelming 70% identified employer and member demand as driving transparency tool development at their plan, members are not using the tools.

To get to the bottom of this dilemma, HealthSparq commissioned another research study to conduct a nationwide survey involving over 600 health plan members, all with a goal of pinpointing what members want from their plan and how to encourage usage of their transparency tools.

Download this white paper to learn:

  • The importance of frequent and accurate communication to health plan members
  • How often members should be communicated with to build trust, awareness, usage and satisfaction
  • What type of communication members want