White Papers

People Tested, Product Improved

How Listening to Real Consumers Leads to Real Results

We believe products should evolve based on what real consumers need and want. That’s why we created a robust user research program. Over the last year alone, we worked with more than 100 real-world users—gaining insights that informed the design of new tools and features and the modification of existing ones.

This process of listening, designing, testing and redesigning allows us to continually iterate and improve—making it easier for our customers to make smart, informed health care choices. Download this report to see what we’ve learned so far.