White Papers

2014 Research Report: Health Plans & Transparency

The Good, the Bad and the Opportunity.

For the second year in a row, HealthSparq commissioned a benchmark study on the adoption of transparency tools by health plans nationwide. This study compares the results from 2013 to 2014.

Highlights from the Benchmark Study:

  • The trend in the health care industry towards greater transparency continues, at a rather rapid pace
  • Much of the shift is increasingly driven by employer (and employee) demand
  • Insurers are focusing on cost tools when it comes to transparency, somewhat to the neglect of quality, access and engagement
  • The smartest plans will utilize transparency tools to demonstrate both their lower cost and higher quality advantages, and will win the enrollment and retention challenge