Voices for Smarter, Better Healthcare

I’ve been working for a long time (30 years? God, I’m old) and in all my years of working in marketing, I’ve never come across something as unique as the social media communities in health care.

Would you buy a new car and drive it off the lot without knowing the cost? Or purchase a house without comparing prices of other properties in the neighborhood? Silly questions, right?

There we were. A room full of health care professionals. The presenter asked a question revealing the hard truth of consumer satisfaction in health care today: Would you recommend your health plan to your friends? The quiet in the room highlighted why health care is one of the least trusted ...

Finding a primary care doctor can be a bit like online dating. You have to look at all the information available to find a match that’s best for you. Factors like location, education, interests and friend/family referrals can all play a part in your selection. But it can still feel ...

No matter which engagement and transparency tools your plan offers, I’ll bet you are always looking for ways to get ...

Throwing shade = not good. Savage = good. While millennials may use language that goes right over most of our older heads, what we learned from a panel of 20-somethings discussing health insurance last week at the Health Care Consumer Engagement Congress in Boston was simple: They want fast, clear, ...

Engaging health plan members may feel like a constant battle for your health plan. Helping increase health literacy, highlighting plan options, guiding and informing members about the tools and resources you offer…the list is endless.

Most people only book a hotel after hunting for the best rate online. But, how many people look for the ...

Could there be three more hot topics for health plans than mobile, engagement and consumer experience? With that in mind, we recently set out to answer some questions about what members want from mobile experiences with their health insurance companies and how plans might be able to build better mobile ...