I’ve been working for a long time (30 years? God, I’m old) and in all my years of working in marketing, I’ve never come across something as unique as the social media communities in health care.

Would you buy a new car and drive it off the lot without knowing the cost? Or purchase a house without comparing prices of other properties in the neighborhood? Silly questions, right?

There we were. A room full of health care professionals. The presenter asked a question revealing the hard truth of consumer satisfaction in health care today: Would you recommend your health plan to your friends? The quiet in the room highlighted why health care is one of the least trusted ...

Finding a primary care doctor can be a bit like online dating. You have to look at all the information available to find a match that’s best for you. Factors like location, education, interests and friend/family referrals can all play a part in your selection. But it can still feel ...