Voices for Smarter, Better Health Care

Humanize Your Health Plan Marketing

For the most part, health plan marketing is pretty bland and chock full of stock images. Part of the reason is .– it’s hard to get around the perception that health care is cold and prickly. And the fact is, it’s a perception that has been fairly earned in the ...
by Marisa O'Brien  |  April 19, 2017

Creating a Consumer-Focused Search

HealthSparq facilitates tens of millions of health care searches each month. These searches are comprised of parents looking for new pediatricians, a man researching cost for a much-needed MRI, a woman wanting to learn more about knee replacement at a highly-rated facility and so much more. That’s why we look ...
by Harlan Edlin  |  April 14, 2017

What to Expect at What’s the Fix? Part I: Morning Sessions

During the morning sessions at What’s the Fix? our speakers will set the stage for a powerful day. Each have each overcome major health care hurdles on their own, and have dedicated themselves to driving change as a result of what they have learned.
by Anna Greene  |  April 4, 2017

Health Care for the Rest of Us

5 minutes and 20 slides. That’s how long it took to share our ideas about how we can take the extra step in meeting healthcare consumers on their terms whenever or wherever they need help.
by HealthSparq  |  March 31, 2017

How Are We Ever Going to Fix This Mess?

At HealthSparq, we know that health care isn’t something to be ignored or made fun of (well, maybe a little). It’s a huge issue that touches everyone in our country. The system isn’t working for people and we know it. That’s why we launched #WhatTheHealthCare in order to highlight what ...
by Burt Rosen  |  March 21, 2017

Innovating from within: How do new ideas get out the door?

Encouraging innovation from within an organization is not always easy, and different techniques are effective in different contexts. Part of the work of an experienced product manager is working with the existing structure when you are trying to deliver something new. Here are some guiding questions that can help you ...
by Matthew Anthes-Washburn  |  March 15, 2017

Start Innovating and Integrating with HealthSparq One APIs

For health plans that want to optimize their end-to-end member experience and push the envelope with innovation, the HealthSparq API suite offers the flexibility to take the best-of-breed transparency tools and use them to suit their members and business needs.
by Reed Gillette  |  March 8, 2017

HealthSparq Client Summit 2017: Recapping a Fun and Powerful Week

Last week, HealthSparq hosted our annual Client Summit in Nashville. While we enjoyed the fantastic sights and sounds of a great city, the time we spent focused on helping people was the star of the show. It was our 4th annual event, and far and away the best one yet.
by Mark Menton  |  March 3, 2017

Motivating Behaviors for Health Care

Ask anyone involved with attempting to motivate health-related behaviors and the subject of incentives comes up. Some will say they work—and some do. Some will say they don’t work—and some don’t. Our company, Augeo Marketing, has been in the business of motivating a wide variety of behaviors for almost two ...
by Ken Greer  |  February 28, 2017