Voices for Smarter, Better Health Care

Leveraging Qualitative Research to Shape the Member Experience

I recently had the pleasure of giving a talk at the World Congress Health Plan Consumer Experience and Retention Summit in Boston. To an audience of experienced marketers, product folks, and health plan executives, I staked out a position on the inherent value of qualitative research
by Alison Greco  |  October 11, 2016

Back to School Shopping Hits Health Care

How does back to school shopping impact the health care industry?
by Anna Greene  |  September 27, 2016

How much can health care shopping save consumers in Utah?

What can health care shopping mean for Utah residents with access to HealthSparq’s shopping tools? It can mean eliminating $4.4 million of unnecessary health care spending.
by HealthSparq  |  August 23, 2016

Idaho could be saving big on health care costs

People in Idaho could be saving an average of $852 per person, per year on health care — just by shopping for it.
by HealthSparq  |  August 17, 2016

Oregon’s Health Care Shopportunities

We took a look at $1.1 billion spent by HealthSparq users in Oregon to understand what health care shopping could mean for them.
by HealthSparq  |  August 10, 2016

Building people-focused campaigns for people-focused products

Let’s face it – health care can seem cold and unfeeling. In fact, you may feel like you are going at it alone. When you call your health plan or doctor’s office, you might be greeted with an automated phone system or news that you have to pay for something ...
by Marisa O'Brien  |  July 26, 2016

The Four Health Care Shopping Personas

As you can probably tell by now, we’re obsessed with understanding our users. Why? Because it’s the best way for us to improve what we build based on what people actually need.
by Anna Greene  |  June 29, 2016

9 Tricks to Dominating Your Hackathon

Done right, a hackathon can produce a wave of new energy and ideas and the ripples will continue to be felt for months to come. There isn’t a single trick to getting it right, but with these tips, you can set the stage so that no matter how your team ...
by Matthew Anthes-Washburn  |  June 15, 2016

What Could Washingtonians be Saving on Health Care?

More and more people are learning that they can shop for health care. For approximately 1.1 million people in Washington state with access to our tools, we wanted to understand what health care shopping could mean to them.
by HealthSparq  |  June 8, 2016