Voices for smarterbetter health care

Show Me You Know Me: How Health Plans Can Build Trust and Increase Engagement Using Personalization

We recently co-hosted a webinar with Oliver Wyman discussing how health plans can use personalization to build trust with their members – without creeping them out. How far is too far? How far is not far enough? Here are a few of the biggest take-aways from both our own research ...
by Alison Greco  |  December 7, 2018

3 Tips for Helping Your Members Navigate Complex Benefits Designs

Health care is messy and, for most people, it’s difficult to understand. As health benefits information becomes increasingly complex, educating health plan members and helping them successfully navigate through their benefits is critical. Working with a variety of large and small health plans across the country, I’ve observed several ways ...
by Daryl Galant  |  July 11, 2018

Caring or Creepy: Finding the Sweet Spot for Health Care Personalization

We recently performed a study of more than 500 people which revealed that there is fine line between what people consider caring…and what they’d deem totally creepy in the world of health care marketing.
by Heather Burton  |  June 18, 2018

Four Ways Health Plans Can Guide Members to Wise Choices

Tiering and steering are among the buzzwords being thrown around today that relate to helping health plan members select high-value providers. And while there are numerous reasons for enacting a strategy to guide members to specific providers, careful consideration needs to take place in order to preserve trust with your ...
by Alison Greco  |  May 29, 2018

5 Quick Ways to Increase Member Engagement

More than 90% of people want to know their health costs before getting service. Unfortunately, only 2% of people are actually using their health plans’ cost estimator tools. There is clearly a disconnect, and much of the issue comes down to communication and engagement. To kick off a thoughtful, data-driven ...
by Anna Greene  |  April 5, 2018

Improving Member Engagement With Focus and Frequency

Recently, we completed a round of research to help understand why digital tool usage is low in health care, and what people actually want from their employers, health plans and providers. Today, we’ll focus on two findings that can have a significant impact on your health plan marketing efforts: focus ...
by Anna Greene  |  March 22, 2018

How to Make Millennials Happy With Your Health Plan

We love talking to people about their health care experiences because when we understand what people think and feel, it gives us the opportunity to make change. We also love being able to put everyday people in front of our clients (often health plan executives) to talk about their experiences ...
by Anna Greene  |  March 9, 2018

Social Media in Health Care: The power of connection to create change

I’ve been working for a long time (30 years? God, I’m old) and in all my years of working in marketing, I’ve never come across something as unique as the social media communities in health care.
by Burt Rosen  |  March 5, 2018

Why Health Systems and Hospitals Should be Transparent to Earn Trust

Would you buy a new car and drive it off the lot without knowing the cost? Or purchase a house without comparing prices of other properties in the neighborhood? Silly questions, right?
by Craig Mullen  |  February 6, 2018