Voices for smarterbetter health care

Elected Officials Call for Transparency — But What About Consumers?

People want more control over their rising health care costs. Health plans, providers, employers and even the federal government are working to improve the situation for consumers, but there remains a large divide between where we are today and where we want to be.
by Jill Dornan  |  June 4, 2019

Building an Accessible Culture Within HealthSparq One

Rethinking our application to make it available to users with special needs is a critical component of our UI redesign – and to HealthSparq’s mission of helping people make smarter health care choices.
by Lisa Nichols  |  May 16, 2019

Trust Me: Using Customer Experience to Build Health Care Relationships

Whether you work in consumer goods, tech or health care – frankly, any industry – having the trust of your customers/buyers/members is critically important. Think of it as a savings account – making regular deposits helps the relationship grow. And at the most fundamental level, when someone trusts you, it’s ...
by Heather Burton  |  May 9, 2019

3 Reasons Members Aren’t Shopping for Health Care (And What You Can Do About It)

With all the buzz about health care costs and health care spending, you might be surprised to learn that not many people actually use health care shopping tools. Given the recent increase in news headlines and media outlets (Vox, KHN), covering the issue of surprise medical bills and high health ...
by Heather Burton  |  January 15, 2019

Show Me You Know Me: How Health Plans Can Build Trust and Increase Engagement Using Personalization

We recently co-hosted a webinar with Oliver Wyman discussing how health plans can use personalization to build trust with their members – without creeping them out. How far is too far? How far is not far enough? Here are a few of the biggest take-aways from both our own research ...
by Alison Greco  |  December 7, 2018

3 Tips for Helping Your Members Navigate Complex Benefits Designs

Health care is messy and, for most people, it’s difficult to understand. As health benefits information becomes increasingly complex, educating health plan members and helping them successfully navigate through their benefits is critical. Working with a variety of large and small health plans across the country, I’ve observed several ways ...
by Daryl Galant  |  July 11, 2018

Caring or Creepy: Finding the Sweet Spot for Health Care Personalization

We recently performed a study of more than 500 people which revealed that there is fine line between what people consider caring…and what they’d deem totally creepy in the world of health care marketing.
by Heather Burton  |  June 18, 2018

Four Ways Health Plans Can Guide Members to Wise Choices

Tiering and steering are among the buzzwords being thrown around today that relate to helping health plan members select high-value providers. And while there are numerous reasons for enacting a strategy to guide members to specific providers, careful consideration needs to take place in order to preserve trust with your ...
by Alison Greco  |  May 29, 2018

5 Quick Ways to Increase Member Engagement

More than 90% of people want to know their health costs before getting service. Unfortunately, only 2% of people are ...
by Anna Greene  |  April 5, 2018