Voices for Smarter, Better Health Care

Communicating with members during COVID-19 to build trust and loyalty

Below are some trust-building tips shared by Megan Burns, a consumer experience expert, during our recent AHIP webinar paired with additional findings from our survey about which communications channels members prefer.
by Anna Greene  |  July 15, 2020

Health Plans, Members and COVID-19: New Research Reveals Consumer Sentiment and Behavior

In our survey, 56% of respondents say they’ve delayed health care visits due to the outbreak of COVID-19. What does that mean for health plans and the health care system?
by Heather Burton  |  June 8, 2020

COVID-19: Health Plans Step Up to Increase Support in Midst of Pandemic

As this situation continues to evolve, the opportunities for health plans to more deeply engage with and support their members is bigger than ever. I’m optimistic that all the great work being done will not only improve crisis response in the future but will compound to deliver more value and ...
by Mark Menton  |  March 24, 2020

More and Better: Takeaways from 2019’s AHIP Consumer Experience Show

At last week’s AHIP Consumer Experience & Digital Health Forum, the ongoing challenge of delivering better health care experiences was front and center. Despite the bitter cold of (almost) winter in Chicago, health plan leaders gathered to share and learn ways to improve outcomes, contain costs and streamline processes for ...
by Leesa Hicks  |  December 18, 2019

How Tufts Health Plan Encourages Members to Shop for Care

HealthSparq is proud to partner with Tufts Health Plan and help give their members meaningful, educational and beneficial experiences that help them take more control of their health care spending. If you’re interested in learning more, get in touch!
by Heather Burton  |  October 17, 2019

Hack Open Enrollment for Better Engagement Throughout the Benefit Year

It’s almost that most exciting time of year. No, not the holidays. We’re nearing open enrollment—the magical time when tens of millions of employees and Medicare members shop around for their health insurance. It’s also the perfect opportunity to get your current members engaged in order to retain them. To ...
by Jill Dornan  |  July 17, 2019

Talking Medicare: The Intersection of New Expectations and Modern Engagement Tools

The men and women aging into Medicare today demand more than past generations—access, transparency, services and general control of their health care. They come equipped with digital skills and are comfortable with online research. They demand the ability to understand quality with their providers in the same way they understand ...
by Jeff  |  June 18, 2019

Trust Me: Using Customer Experience to Build Health Care Relationships

Whether you work in consumer goods, tech or health care – frankly, any industry – having the trust of your customers/buyers/members is critically important. Think of it as a savings account – making regular deposits helps the relationship grow. And at the most fundamental level, when someone trusts you, it’s ...
by Heather Burton  |  May 9, 2019

Geisinger Health Plan Shares Inside Look into Transformed Digital Strategy

The story Geisinger shared is one that most health plans can relate to – how to best use technology to meet company goals and member needs (and expectations). Goals included being a nationally recognized brand, achieving high CMS and NCQA ratings, and lowering the total cost of care.
by Heather Burton  |  March 26, 2019