Voices for Smarter, Better Health Care

Caring or Creepy: Finding the Sweet Spot for Health Care Personalization

We recently performed a study of more than 500 people which revealed that there is fine line between what people consider caring…and what they’d deem totally creepy in the world of health care marketing.
by Heather Burton  |  June 18, 2018

Why Health Systems and Hospitals Should be Transparent to Earn Trust

Would you buy a new car and drive it off the lot without knowing the cost? Or purchase a house without comparing prices of other properties in the neighborhood? Silly questions, right?
by Craig Mullen  |  February 6, 2018