Voices for Smarter, Better Healthcare

Why Medicare Advantage Plans Need to Up Their Digital Experience

The era of the flip phone has come to an end, and many in the 65+ crowd want self-serve, online access to the information they need from their health plans. They want an insurance portal with all the bells and whistles they enjoyed with commercial insurance.
by Matt Parker  |  September 25, 2020

Six Principles for Creating Impactful Analytics Reporting

Accurate, engaging reporting is key to helping our clients understand how our tools are performing and which member engagement actions they implement have the most impact. Needless to say, a robust analytics reporting program is central to our business and successful client relationships.
by Bryan Holman  |  September 8, 2020

Bringing the Sparq to HealthSparq Product Summit

Each summer, we gather our health plan clients to discuss hot health care industry topics and collaborate on long-term product ...
by Jill Dornan  |  September 1, 2020

Improving Healthcare with Patient Voices: A Summary of the #WTFix Virtual Patient Panel

There were a lot of great insights packed into the hour-long event, and we’ve captured a few of the main themes from the patient panelists below. If you’re interested in watching the full recording, you can access it anytime on demand.
by Anna Greene  |  August 24, 2020

The Power of Voices: Virtual Patient Panel to Highlight Experiences in Health Care

We invite you to join us on Tuesday, August 11, as we host be a diverse group of patients to have a frank conversation about their experiences with health care – both past and current – with the goal of helping a wide variety of stakeholders understand the patient experience ...
by Anna Greene  |  August 3, 2020

Sharing Savings with Members: Financial Incentives Legislation Coming to Your State

The legislative momentum for ‘right to shop’ programs makes sense given the clear financial benefits to plans, groups and consumers. The value of delivering a program like HealthSparq Rewards that is simple for members and boosts engagement while creating loyalty in the process. Are you ready to share savings with ...
by Jill Dornan  |  July 28, 2020

Are Cost and Quality in Healthcare Intrinsically Linked? Spoiler: Nope

In the midst of this push for shoppable services and health care cost transparency (which are great things!), there remains a question in the backs of many people’s minds: Does choosing a lower-cost provider mean you’ll receive lower-quality care?
by Court Brower  |  July 21, 2020

Communicating with members during COVID-19 to build trust and loyalty

Below are some trust-building tips shared by Megan Burns, a consumer experience expert, during our recent AHIP webinar paired with additional findings from our survey about which communications channels members prefer.
by Anna Greene  |  July 15, 2020

Healthcare Consumer Benchmark Study 2020: Trust and the Opportunities It Creates

We recently finished our Annual Consumer Sentiment Benchmark Study. While there is a lot of interesting data and learnings, many of the same themes from previous years persist. One shines through for me most clearly: People want information about their health care choices from people and sources they trust.
by Mark Menton  |  June 23, 2020