Heather Burton

Heather leads marketing and public relations for HealthSparq. Her team is responsible for developing and elevating HealthSparq’s brand and ensuring that health plans understand how HealthSparq’s solutions can positively impact their members’ experiences.

Prior to HealthSparq, Heather was the director of marketing for Webtrends, one of the first digital analytics companies in the U.S. She also previously worked as the director of marketing and PR for Samaritan Health Services, an integrated health system based in Corvallis, Oregon. In between those two roles, she spent almost nine years doing contract and consulting work as a writer, editor, content strategist and marketing campaign planner. Her career started in professional sports, with marketing positions in Major League Soccer, the NBA and the infamous XFL.

Heather and her husband spend countless hours watching their kids on sports fields and courts and she has never met a tropical beach she didn’t like.