Voices for Smarter, Better Healthcare

How Tufts Health Plan Encourages Members to Shop for Healthcare

HealthSparq is proud to partner with Tufts Health Plan and help give their members meaningful, educational and beneficial experiences that help them take more control of their health care spending. If you’re interested in learning more, get in touch!
by Heather Burton  |  October 17, 2019

Hack Open Enrollment for Better Engagement Throughout the Benefit Year

It’s almost that most exciting time of year. No, not the holidays. We’re nearing open enrollment—the magical time when tens of millions of employees and Medicare members shop around for their health insurance. It’s also the perfect opportunity to get your current members engaged in order to retain them. To ...
by Jill Dornan  |  July 17, 2019

Talking Medicare: The Intersection of New Expectations and Modern Engagement Tools

The men and women aging into Medicare today demand more than past generations—access, transparency, services and general control of their health care. They come equipped with digital skills and are comfortable with online research. They demand the ability to understand quality with their providers in the same way they understand ...
by Jeff  |  June 18, 2019

Trust Me: Using Customer Experience to Build Healthcare Relationships

Whether you work in consumer goods, tech or health care – frankly, any industry – having the trust of your customers/buyers/members is critically important. Think of it as a savings account – making regular deposits helps the relationship grow. And at the most fundamental level, when someone trusts you, it’s ...
by Heather Burton  |  May 9, 2019

Geisinger Health Plan Shares Inside Look into Transformed Digital Strategy

The story Geisinger shared is one that most health plans can relate to – how to best use technology to meet company goals and member needs (and expectations). Goals included being a nationally recognized brand, achieving high CMS and NCQA ratings, and lowering the total cost of care.
by Heather Burton  |  March 26, 2019

Looking to the Year Ahead: Predictions for HealthCare Navigation and Digital Experiences

Each day, our team at HealthSparq focuses on building software and programs to help our health plan clients make navigating ...
by Matt Parker  |  January 23, 2019

3 Reasons Members Aren’t Shopping for HealthCare (And What You Can Do About It)

With all the buzz about health care costs and health care spending, you might be surprised to learn that not many people actually use health care shopping tools. Given the recent increase in news headlines and media outlets (Vox, KHN), covering the issue of surprise medical bills and high health ...
by Heather Burton  |  January 15, 2019

Opportunity Lost: The Cycle of Open Enrollment

We recently asked more than 1,000 health care consumers about how they interact with open enrollment – and what their plans are this year – so that health plans can improve their member engagement and education efforts.
by Daryl Galant  |  October 25, 2018

Top 3 Takeaways from Latest Consumer Survey on Open Enrollment

Open enrollment is a pretty major annual event in the health care world, so we decided to learn more about consumer opinion on the subject. We surveyed more than 1,000 people across the U.S. with national firm, Hanover Research, to better understand how open enrollment impacts health care consumers.
by Anna Greene  |  October 23, 2018