Voices for Smarter, Better Healthcare

Trust Me: Using Customer Experience to Build Health Care Relationships

Whether you work in consumer goods, tech or health care – frankly, any industry – having the trust of your customers/buyers/members is critically important. Think of it as a savings account – making regular deposits helps the relationship grow. And at the most fundamental level, when someone trusts you, it’s ...
by Heather Burton  |  May 9, 2019

Geisinger Health Plan Shares Inside Look into Transformed Digital Strategy

The story Geisinger shared is one that most health plans can relate to – how to best use technology to meet company goals and member needs (and expectations). Goals included being a nationally recognized brand, achieving high CMS and NCQA ratings, and lowering the total cost of care.
by Heather Burton  |  March 26, 2019

Looking to the Year Ahead: Predictions for Health Care Navigation and Digital Experiences

Each day, our team at HealthSparq focuses on building software and programs to help our health plan clients make navigating ...
by Matt Parker  |  January 23, 2019

3 Reasons Members Aren’t Shopping for Health Care (And What You Can Do About It)

With all the buzz about health care costs and health care spending, you might be surprised to learn that not many people actually use health care shopping tools. Given the recent increase in news headlines and media outlets (Vox, KHN), covering the issue of surprise medical bills and high health ...
by Heather Burton  |  January 15, 2019

Opportunity Lost: The Cycle of Open Enrollment

We recently asked more than 1,000 health care consumers about how they interact with open enrollment – and what their plans are this year – so that health plans can improve their member engagement and education efforts.
by Daryl Galant  |  October 25, 2018

Top 3 Takeaways from Latest Consumer Survey on Open Enrollment

Open enrollment is a pretty major annual event in the health care world, so we decided to learn more about consumer opinion on the subject. We surveyed more than 1,000 people across the U.S. with national firm, Hanover Research, to better understand how open enrollment impacts health care consumers.
by Anna Greene  |  October 23, 2018

How Surprise Medical Bills Are Impacting Health Plans

It should come as no surprise to any health plan that surprise medical bills are a serious issue in the United States. Along with our partner, Hanover Research, we recently commissioned a study that contributes to the increasing body of evidence demonstrating just how widespread the issue really is.
by Anna Greene  |  October 9, 2018

3 Tips for Helping Your Members Navigate Complex Benefits Designs

Health care is messy and, for most people, it’s difficult to understand. As health benefits information becomes increasingly complex, educating health plan members and helping them successfully navigate through their benefits is critical. Working with a variety of large and small health plans across the country, I’ve observed several ways ...
by Daryl Galant  |  July 11, 2018

Caring or Creepy: Finding the Sweet Spot for Health Care Personalization

We recently performed a study of more than 500 people which revealed that there is fine line between what people consider caring…and what they’d deem totally creepy in the world of health care marketing.
by Heather Burton  |  June 18, 2018