Trust Me: Using Customer Experience to Build Healthcare Relationships
Whether you work in consumer goods, tech or health care – frankly, any industry – having the trust of your customers/buyers/members is critically important. Think of it as a savings account – making regular deposits helps the relationship grow. And at the most fundamental level, when someone trusts you, it’s ...
by Heather Burton |
May 9, 2019
Geisinger Health Plan Shares Inside Look into Transformed Digital Strategy
The story Geisinger shared is one that most health plans can relate to – how to best use technology to meet company goals and member needs (and expectations). Goals included being a nationally recognized brand, achieving high CMS and NCQA ratings, and lowering the total cost of care.
by Heather Burton |
March 26, 2019
3 Reasons Members Aren’t Shopping for HealthCare (And What You Can Do About It)
With all the buzz about health care costs and health care spending, you might be surprised to learn that not many people actually use health care shopping tools. Given the recent increase in news headlines and media outlets (Vox, KHN), covering the issue of surprise medical bills and high health ...
by Heather Burton |
January 15, 2019
Top 3 Takeaways from Latest Consumer Survey on Open Enrollment
Open enrollment is a pretty major annual event in the health care world, so we decided to learn more about consumer opinion on the subject. We surveyed more than 1,000 people across the U.S. with national firm, Hanover Research, to better understand how open enrollment impacts health care consumers.
by Anna Greene |
October 23, 2018