#WhatTheHealthCare Wants the Real WTF, OMG Health Care Stories

HealthSparq’s #WhatTheHealthCare campaign is a big push to make the health care industry listen to real people

PORTLAND, Ore., December 7, 2016 — Today HealthSparq issued a call to action and a promise: give us your frustrating, annoying, scary and crazy health care moments via the #WhatTheHealthCare hashtag, and we’ll do everything in our power to make sure the rest of the health care world hears you.

The people-first company is using the #WhatTheHealthCare campaign to poke fun at the proverbial “Health Care Monster,” who is the personification of the convoluted and frustrating system we navigate today. The Health Care Monster manifests in many forms, like when you’re trying to find health care costs, decipher surprise medical bills, and get stuck even in emergency situations.

But it’s not always a laughing matter, and the goal is to ultimately collect stories, videos, tweets, and more to help companies across the industry understand how to drive product changes and developments. HealthSparq wants to help simplify and improve the health care experience and to push and inspire fellow health care companies, doctors, and industry insiders; and (seriously) affect real change.

“We’re all people. It’s time for us to stop talking about ‘consumers’ or ‘patients’ and realize we are all consumers and patients. Let’s stop talking about the system, and start listening and changing it,” said HealthSparq Chief Marketing Officer Burt Rosen. “We believe that health care should be people-first, and we’re laser-focused on moving the industry in that direction through 2017 and beyond.”

Did your doctor fail to tell you about the cost of a big diagnostic test that turned out to be unnecessary? Let’s talk about it! Did you recently get charged with a big medical bill, but you have no idea why, and you can’t seem to fight it? Let’s talk about it! Share your own #WhatTheHealthcare story on Twitter or Facebook and follow along via the #WhatTheHealthCare hub.

Over the course of 2017, HealthSparq will roll out a series of initiatives designed to take these stories to the broader industry. Stay tuned on our blog and social networks for more on this starting in January.