Voices for Smarter, Better Healthcare

Shared Traits Between Patients and Providers Builds a Foundation of Trust

Providing more detailed provider information alone will not help solve decades of unequal access to care and discrimination toward women, people of color, and others. But provider directories do offer an opportunity for health plans to empower people to search for the right provider for them and find a provider ...
by Anna Greene  |  September 9, 2021

Finding a Doctor is Like Online Dating

HealthSparq’s recent research whitepaper “A Provider Like Me: Research Into Preferences, Care Selection, and Bias in Healthcare” highlighted how people ...
by Alison Greco  |  August 3, 2021

What Members Want from Health Plans in 2021

Based on our 2021 consumer research, it’s clear that health plan members want more from their health plans, including accurate ...
by Anna Greene  |  June 14, 2021

The State of Healthcare Transparency: Research Reveals Opportunities for Health Plans

As in previous years, the research clearly shows that healthcare consumers want cost information—especially insights into what they should expect to pay out of pocket for care before they go to an appointment.
by Anna Greene  |  May 25, 2021

Engaging Members in Your Health Care Shopping Incentives Program

Research shows that rewards and incentive programs work well to persuade members to search for and select cost-effective health care providers. We're happy to share a few best practices to help you launch a successful rewards program and engage with your health plan members.
by Court Brower  |  October 1, 2020

Why Medicare Advantage Plans Need to Up Their Digital Experience

The era of the flip phone has come to an end, and many in the 65+ crowd want self-serve, online access to the information they need from their health plans. They want an insurance portal with all the bells and whistles they enjoyed with commercial insurance.
by Matt Parker  |  September 25, 2020

Health Care Consumer Benchmark Study 2020: Trust and the Opportunities It Creates

We recently finished our Annual Consumer Sentiment Benchmark Study. While there is a lot of interesting data and learnings, many of the same themes from previous years persist. One shines through for me most clearly: People want information about their health care choices from people and sources they trust.
by Mark Menton  |  June 23, 2020

Health Plans, Members and COVID-19: New Research Reveals Consumer Sentiment and Behavior

In our survey, 56% of respondents say they’ve delayed health care visits due to the outbreak of COVID-19. What does that mean for health plans and the health care system?
by Heather Burton  |  June 8, 2020

New Research Reveals What Health Plan Members Think About Shopping Incentive Programs

Health care rewards and shopping incentive programs are picking up steam as vehicles to educate consumers about the significant cost variations of health care and to nudge them to make cost-saving choices.  
by Heather Burton  |  March 17, 2020