Voices for Smarter, Better Healthcare

Winning the Trust and Loyalty of Today’s Medicare Beneficiaries

Medicare enrollment is on the rise, particularly within Medicare Advantage (MA) plans, leading to rising expectations and a pressing demand ...
by Nahal Hosseini  |  November 16, 2023

New Research Reveals the Top 3 Things Members Want from Their Health Plans

Beginning in July 2023, Wakefield Research surveyed 1,000 individuals across the country on behalf of Kyruus to gain an understanding ...
by Nahal Hosseini  |  October 10, 2023

New Research: Why Payer-Provider Collaboration Matters—and How to Enable It

It’s nearly unanimous—providers want to work more closely with health plans to better serve patients. Amid a revolution in healthcare, ...
by Jill Dornan  |  November 16, 2021

Shared Traits Between Patients and Providers Builds a Foundation of Trust

Providing more detailed provider information alone will not help solve decades of unequal access to care and discrimination toward women, people of color, and others. But provider directories do offer an opportunity for health plans to empower people to search for the right provider for them and find a provider ...
by Anna Greene  |  September 9, 2021

Finding a Doctor is Like Online Dating

HealthSparq’s recent research whitepaper “A Provider Like Me: Research Into Preferences, Care Selection, and Bias in Healthcare” highlighted how people ...
by Alison Greco  |  August 3, 2021

What Members Want from Health Plans in 2021

Based on our 2021 consumer research, it’s clear that health plan members want more from their health plans, including accurate ...
by Anna Greene  |  June 14, 2021

The State of Healthcare Transparency: Research Reveals Opportunities for Health Plans

As in previous years, the research clearly shows that healthcare consumers want cost information—especially insights into what they should expect to pay out of pocket for care before they go to an appointment.
by Anna Greene  |  May 25, 2021

Engaging Members in Your Healthcare Shopping Incentives Program

Research shows that rewards and incentive programs work well to persuade members to search for and select cost-effective health care providers. We're happy to share a few best practices to help you launch a successful rewards program and engage with your health plan members.
by Court Brower  |  October 1, 2020

Why Medicare Advantage Plans Need to Up Their Digital Experience

The era of the flip phone has come to an end, and many in the 65+ crowd want self-serve, online access to the information they need from their health plans. They want an insurance portal with all the bells and whistles they enjoyed with commercial insurance.
by Matt Parker  |  September 25, 2020