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Defining Success in the Era of Health Care Consumerism

With so many health systems and hospitals out there, how does a person tell them apart? One way to set your brand apart is to give ...

Is Your Health Care Marketing Caring or Creepy?

Caring...or creepy? Where does your health plan fall when it comes to personalization in health plan marketing?

How to Boost Member Engagement Using Your Customer Service Team

How can you tap into your health plan customer service teams to drive engagement with your members? We've put together an infographic for reference!

Inside Look: One Payer’s Approach to Quality Scoring

In this webinar, you’ll hear from Wellmark Blue Cross Blue Shield, currently serving more than 2 million members in Iowa and South Dakota. Wellmark, in conjunction ...

Caring or Creepy? What Today’s Consumers Think About Data-Driven Personalization in Health Care

Personalized marketing can lift company revenue and increase the efficiency of your marketing spend, but it’s also a really sensitive subject – especially in health care. ...

Prescription for Success: How Medication Knowledge and Cost Transparency Build Consumer Loyalty

This webinar, in partnership with Oliver Wyman, a global management consulting firm, presents a lively discussion on the importance of medication knowledge and health care cost ...

Infographic: 5 Quick Ways to Increase Member Engagement

More than 90% of people want to know their health costs before getting service. Unfortunately, only 2% of people are actually ...

Infographic: What Do Health Plan Members Really Want?

Our latest white paper, “What Members Really Want: Engaging People to Drive the Use of Health Care Tools,” sheds light ...