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Rewarding Good Health Care Choices: Matt’s Story

Information is power, especially when it comes to health care. That’s why we make it easier to help your members understand what care will cost and ...

2017 National Health Care Cost Search Trends

For this latest look at the shopping trends of people who use our tools, we took a national look at a subset of our data, totaling ...

Webinar: Creating a Magnetic Experience in Health Care

To address the challenge and opportunity of truly “connecting” with consumers on their health, please join Helen Leis from Oliver Wyman and Alison Greco from HealthSparq ...

What Health Plans Need to Know About Surprise Medical Bills

It should come as no surprise to any health plan that surprise medical bills are a serious issue in the United States. Along with our partner, ...

Defining Success in the Era of Health Care Consumerism

With so many health systems and hospitals out there, how does a person tell them apart? One way to set your brand apart is to give ...

Is Your Health Care Marketing Caring or Creepy?

Caring...or creepy? Where does your health plan fall when it comes to personalization in health plan marketing?

How to Boost Member Engagement Using Your Customer Service Team

How can you tap into your health plan customer service teams to drive engagement with your members? We've put together an infographic for reference!

Inside Look: One Payer’s Approach to Quality Scoring

In this webinar, you’ll hear from Wellmark Blue Cross Blue Shield, currently serving more than 2 million members in Iowa and South Dakota. Wellmark, in conjunction ...

Caring or Creepy? What Today’s Consumers Think About Data-Driven Personalization in Health Care

Personalized marketing can lift company revenue and increase the efficiency of your marketing spend, but it’s also a really sensitive subject – especially in health care. ...