Retail Health Care: Using Incentives to Drive Shopping Behaviors

There has been a lot of buzz around incentives in health care over the past year – from discounting premiums to awarding individuals that choose lower cost care options, to wellness program participation. Some plans and groups are immediately jumping on the incentive train while others are hesitant to spend additional dollars without truly understanding the ROI. We commissioned an independent research study by MHealth to help us better understand if incentives can influence behavior change in health care, and if so, what incentives specifically drive action.