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How to Build a More Powerful Mobile Experience

Could there be three more hot topics for health plans than mobile, engagement and consumer experience? With that in mind, we recently set out to answer ...

Creating Savvy Health Care Consumers: It Takes More Than Online Tools

HealthSparq commissioned Blue Research, an independent research firm, to uncover what drives consumer behavior when it comes to the use of health care decision tools available ...

Do Incentives Work in Health Care? The Diagnosis Might Surprise You

There has been a lot of buzz around incentives in health care over the past year – from discounting premiums to awarding individuals that choose lower ...

People Tested, Product Improved

We believe products should evolve based on what real consumers need and want. That’s why we created a robust user research program. Over the last year ...

2014 Research Report: How to Engage Your Members

One key insight from the 2014 Research Report: Health Plans & Transparency, is that while an overwhelming 70% identified employer and member demand as driving transparency ...

The Case for Online Shopping for Health Care Services

As health care costs continue to rise, consumers who face increasing out-of-pocket costs are highly motivated to find ways to better manage their health care spend.