Personalized marketing can lift company revenue and increase the efficiency of your marketing spend, but it’s also a really sensitive subject – especially in health care. ...
Many consumers are hungry for more and better health care pricing information today—but don’t know how to go about getting it. They’re already comparison shopping for ...
With so many health systems and hospitals out there, how does a person tell them apart? One way to set your brand apart is to give ...
Could there be three more hot topics for health plans than mobile, engagement and consumer experience? With that in mind, we recently set out to answer ...
HealthSparq commissioned Blue Research, an independent research firm, to uncover what drives consumer behavior when it comes to the use of health care decision tools available ...
There has been a lot of buzz around incentives in health care over the past year – from discounting premiums to awarding individuals that choose lower ...
We believe products should evolve based on what real consumers need and want. That’s why we created a robust user research program. Over the last year ...
One key insight from the 2014 Research Report: Health Plans & Transparency, is that while an overwhelming 70% identified employer and member demand as driving transparency ...
As health care costs continue to rise, consumers who face increasing out-of-pocket costs are highly motivated to find ways to better manage their health care spend.
