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2020 Annual Consumer Sentiment Benchmark Study

2020 will be a defining year that most of us will recall for the rest of our lives. In this white paper, we share findings from ...

Using Financial Incentives to Drive Big Changes in Consumer Behavior 

Do rewards programs work to help drive health care shopping? Based on a recent survey of over 1.000 health plan members, the answer is yes. See ...

HealthSparq Consumer Sentiment Benchmark Study 2019

Based on a recent survey of approximately 1,000 health plan members, this report sheds light on the topics of trust, communications preferences, health care costs and more.

Caring or Creepy? What Today’s Consumers Think About Data-Driven Personalization in Health Care

Personalized marketing can lift company revenue and increase the efficiency of your marketing spend, but it’s also a really sensitive subject – especially in health care. ...

What Members Really Want: Engaging People to Drive the Use of Digital Health Care Tools

Many consumers are hungry for more and better health care pricing information today—but don’t know how to go about getting it. They’re already comparison shopping for ...

Defining Success in the Era of Health Care Consumerism

With so many health systems and hospitals out there, how does a person tell them apart? One way to set your brand apart is to give ...

How to Build a More Powerful Mobile Experience

Could there be three more hot topics for health plans than mobile, engagement and consumer experience? With that in mind, we recently set out to answer ...

Do Incentives Work in Health Care? The Diagnosis Might Surprise You

There has been a lot of buzz around incentives in health care over the past year – from discounting premiums to awarding individuals that choose lower ...

People Tested, Product Improved

We believe products should evolve based on what real consumers need and want. That’s why we created a robust user research program. Over the last year ...