Caring or Creepy? What Today’s Consumers Think About Data-Driven Personalization in Health Care

Personalized marketing can lift company revenue and increase the efficiency of your marketing spend, but it’s also a really sensitive subject – especially in health care.

This white paper contains new research about how consumers feel about personalization within health care apps and marketing. They share insights on the fine line between what’s caring and creepy. You’ll also read six dos and don’ts when it comes to how your health plan can promote a caring and helpful personalized experience for your members.

Download the paper today!