Creating Savvy Health Care Consumers: It Takes More Than Online Tools
- Consumers are frustrated with the cost of health care, and, as a result, are changing their behavior about whether or not to seek care
- Most consumers are unaware of health care decision tools available to them, but they would use them if they knew they had them
- The feature most likely to drive usage is the ability to estimate cost of care based on individual insurance coverage
- Incentives can be used to encourage consumers to use health care decision tools
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