Creating Savvy Health Care Consumers: It Takes More Than Online Tools

HealthSparq commissioned Blue Research, an independent research firm, to uncover what drives consumer behavior when it comes to the use of health care decision tools available on their insurer’s website. Key findings include:

  • Consumers are frustrated with the cost of health care, and, as a result, are changing their behavior about whether or not to seek care
  • Most consumers are unaware of health care decision tools available to them, but they would use them if they knew they had them
  • The feature most likely to drive usage is the ability to estimate cost of care based on individual insurance coverage
  • Incentives can be used to encourage consumers to use health care decision tools

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