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Defining Success in the Era of Health Care Consumerism

With so many health systems and hospitals out there, how does a person tell them apart? One way to set your brand apart is to give ...

How to Build a More Powerful Mobile Experience

Could there be three more hot topics for health plans than mobile, engagement and consumer experience? With that in mind, we recently set out to answer ...

Do Incentives Work in Health Care? The Diagnosis Might Surprise You

There has been a lot of buzz around incentives in health care over the past year – from discounting premiums to awarding individuals that choose lower ...

People Tested, Product Improved

We believe products should evolve based on what real consumers need and want. That’s why we created a robust user research program. Over the last year ...