Using Financial Incentives to Drive Big Changes in Consumer Behavior 

Do incentive and rewards programs work to help drive health care shopping Based on a recent survey of more than 1,000 health plan members, the answer is yes. This new research shows that people will take action and change behavior based on rewards. Findings include:

People will take action and change behavior based on rewards.

• 72% would change a surgery location for a $250 reward.
• 72% are willing to switch to a recommended imaging services provider for just $25.
• 57% would ask for another referral from their PCP if the original referral was not an incentivized care option.
• 66% are willing to drive up to 20 miles away to see a rewardable provider.

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