Voices for smarterbetter health care

Caring or Creepy: Finding the Sweet Spot for Health Care Personalization

Remember when – in the not so distant past – you were first remarketed to via a banner ad after leaving an ecommerce site? My gut reaction was a mix of creep and awe: How did they do this? What else do they know about me? And, yes, I guess ...
by Heather Burton  |  June 18, 2018

Why HealthSparq Puts People First With What’s The Fix?

Why does HealthSparq care about and put on What’s the Fix? Because we believe listening to people is key to changing health care – and there isn’t enough of it.
by Burt Rosen  |  June 1, 2018

Four Ways Health Plans Can Guide Members to Wise Choices

Tiering and steering are among the buzzwords being thrown around today that relate to helping health plan members select high-value providers. And while there are numerous reasons for enacting a strategy to guide members to specific providers, careful consideration needs to take place in order to preserve trust with your ...
by Alison Greco  |  May 29, 2018

Health Care, HealthSparq and a Conference Bathroom Sponsorship

Before this year, I’d never thought to myself, ‘what do health care and bathrooms have in common?’ But guess what? Once you channel your inner 11-year-old, the connections start to emerge.
by Burt Rosen  |  May 4, 2018

The Evolution of Health Care Cost Transparency

In my day-to-day work, at our annual client summit, on regular client calls and at industry events, I consistently hear about the issues health plan executives are facing. It’s probably not surprising that one of the challenges that comes up again and again is how to engage members, especially given ...
by Dan Medin  |  April 19, 2018

5 Quick Ways to Increase Member Engagement

More than 90% of people want to know their health costs before getting service. Unfortunately, only 2% of people are actually using their health plans’ cost estimator tools. There is clearly a disconnect, and much of the issue comes down to communication and engagement. To kick off a thoughtful, data-driven ...
by Anna Greene  |  April 5, 2018

Improving Member Engagement With Focus and Frequency

Recently, we completed a round of research to help understand why digital tool usage is low in health care, and what people actually want from their employers, health plans and providers. Today, we’ll focus on two findings that can have a significant impact on your health plan marketing efforts: focus ...
by Anna Greene  |  March 22, 2018

How to Make Millennials Happy With Your Health Plan

We love talking to people about their health care experiences because when we understand what people think and feel, it gives us the opportunity to make change. We also love being able to put everyday people in front of our clients (often health plan executives) to talk about their experiences ...
by Anna Greene  |  March 9, 2018

Social Media in Health Care: The power of connection to create change

I’ve been working for a long time (30 years? God, I’m old) and in all my years of working in marketing, I’ve never come across something as unique as the social media communities in health care.
by Burt Rosen  |  March 5, 2018