Voices for smarter, better health care

In my day-to-day work, at our annual client summit, on regular client calls and at industry events, I consistently hear about the issues health plan executives are facing. It’s probably not surprising that one of the challenges that comes up again and again is how to engage members, especially given ...

More than 90% of people want to know their health costs before getting service. Unfortunately, only 2% of people are actually using their health plans’ cost estimator tools. There is clearly a disconnect, and much of the issue comes down to communication and engagement. To kick off a thoughtful, data-driven ...

Recently, we completed a round of research to help understand why digital tool usage is low in health care, and what people actually want from their employers, health plans and providers. Today, we’ll focus on two findings that can have a significant impact on your health plan marketing efforts: focus ...

We love talking to people about their health care experiences because when we understand what people think and feel, it gives us the opportunity to make change. We also love being able to put everyday people in front of our clients (often health plan executives) to talk about their experiences ...

I’ve been working for a long time (30 years? God, I’m old) and in all my years of working in marketing, I’ve never come across something as unique as the social media communities in health care.

Would you buy a new car and drive it off the lot without knowing the cost? Or purchase a house without comparing prices of other properties in the neighborhood? Silly questions, right?

Registration now open for What’s the Fix? 2018 When we came up with the idea for What’s the Fix? in late 2016, we had no idea if anyone would actually care or want to join us. It was a risk, but we jumped in with both feet to plan a conference and ...

There we were. A room full of health care professionals. The presenter asked a question revealing the hard truth of consumer satisfaction in health care today: Would you recommend your health plan to your friends? The quiet in the room highlighted why health care is one of the least trusted ...

With millions of health plan members using our technology to search for providers and compare health care costs, we have no shortage of data. We love to look into how consumers are shopping for health care – and exactly what they are looking for – and sharing those insights.