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Client Summit 2020 Wrap-Up: Refresh & Reimagine Healthcare
by Mark Menton 
February 27, 2020 We recently held our 7th annual Client Summit with a theme of “Refresh & Reimagine.”
Frankly, we nailed the refresh part. Our location in Scottsdale – the Hotel Valley Ho – provided the perfect setting for our gathering: amazing architecture and décor along with an overall vibe that brought a great energy to the event.
Our two-day event kicked off with a rooftop reception that welcomed clients from across the country with a beautiful desert sunset. I love the opening reception as it is evident the HealthSparq team and our clients have genuine relationships (demonstrated by lots of hugs all around) and that our clients have formed bonds among themselves through our gatherings. Connecting with both new and established clients, this first evening is always special because it provides a chance for everyone to get to know each other without the pressure of business.
On the second evening, we enjoyed a lively outing to Top Golf. There was comedic relief and some friendly competition. Golfers of all abilities had a blast and, luckily, the only injuries were to some people’s pride.
While the “refresh” components were enjoyable, the “reimagine” part of our time together is what energizes me.
I opened the summit by sharing some stats about our platform and the reach it has across the country. We are at scale and helping millions of people a month find doctors, understand costs and make smarter healthcare choices. I also focused on a theme of collaboration. We exist to help our clients be successful. That takes true partnership: working together, understanding the market and finding solutions to problems big and small.
Throughout the rest of the event, we primarily focused our discussions around product roadmap, analytics and user experience. Our solution is evolving quickly, and this was an awesome way to show everyone all that they can do with HealthSparq One. It was wonderful to see the interaction with clients asking questions, providing feedback and seeking to understand. Collaboration in action. As I listened to the discussions, there were a few hot topics that emerged over and over as a focal points for both our clients in the coming year, and for our executive leadership and product teams:
- Guidance is essential. Helping people to find the right care, in the right place, at the right time is critical for better outcomes and greater healthcare savings.
- Personalization and human-powered assistance are powerful ways HealthSparq is engaging and supporting members in their healthcare journey, so how can we engage people even further?
- The upcoming price transparency and interoperability mandates are on everyone’s mind and we will play a crucial role in helping our clients meet them. However, we can’t let them get in the way of big opportunities to better serve members and drive meaningful user experience enhancements.
As is often the case, the discussions at this year’s Client Summit reinforced for me that HealthSparq is not only on track to deliver what’s next in healthcare, but is ahead of the curve when it comes to understanding what members are looking for and what will best meet their needs. I know this not only because our discussions are completely focused around what we can do to best deliver for health plan members – but because we actually bring them in to tell us!
Our consumer panel is one of the best parts of Client Summit year after year. We opened this year’s consumer discussion with guest speaker and panel moderator, Jane Sarasohn-Kahn, who first discussed market trends affecting healthcare and consumers. It got people thinking through the lens of individuals and their journey through healthcare. This led perfectly to our consumer panel, where a diverse group of Arizonians shared their personal experiences about their healthcare and health plans. These panels never fail to deliver. My favorite takeaway was that people need to feel safe and want to be able to trust the health system. Healthcare data is extremely personal, and we as an industry have a duty to protect it but also a mandate to help people without crossing into the creep-zone. This is a fine line that is different for everyone but offers the best potential of personalizing the patient experience and driving better outcomes.
A lot was packed into these couple of days in Scottsdale. From growing our relationships with clients to diving deep on analytical capabilities; from problem solving discussions to hearing deeply personal stories from our panel. The 2020 Client Summit was meaningful and inspiring for me. I’m ready to take on the rest of the year refreshed and with a reimagined sense of what’s possible.