Voices for Smarter, Better Healthcare

Attending the AHIP annual conference is always a good opportunity to foster relationships with our current clients and to hear from thought leaders about where the industry is today and where it’s headed going forward. While overall attendance appeared down at this year’s event in San Diego, I thought the ...

We recently performed a study of more than 500 people which revealed that there is fine line between what people consider caring…and what they’d deem totally creepy in the world of health care marketing.

Why does HealthSparq care about and put on What’s the Fix? Because we believe listening to people is key to changing health care – and there isn’t enough of it.

Tiering and steering are among the buzzwords being thrown around today that relate to helping health plan members select high-value providers. And while there are numerous reasons for enacting a strategy to guide members to specific providers, careful consideration needs to take place in order to preserve trust with your ...

Before this year, I’d never thought to myself, ‘what do health care and bathrooms have in common?’ But guess what? Once you channel your inner 11-year-old, the connections start to emerge.

In my day-to-day work, at our annual client summit, on regular client calls and at industry events, I consistently hear about the issues health plan executives are facing. It’s probably not surprising that one of the challenges that comes up again and again is how to engage members, especially given ...

More than 90% of people want to know their health costs before getting service. Unfortunately, only 2% of people are ...

Recently, we completed a round of research to help understand why digital tool usage is low in health care, and what people actually want from their employers, health plans and providers. Today, we’ll focus on two findings that can have a significant impact on your health plan marketing efforts: focus ...

We love talking to people about their health care experiences because when we understand what people think and feel, it gives us the opportunity to make change. We also love being able to put everyday people in front of our clients (often health plan executives) to talk about their experiences ...