Healthcare, HealthSparq and a Conference Bathroom Sponsorship
Before this year, I’d never thought to myself, ‘what do health care and bathrooms have in common?’ But guess what? Once you channel your inner 11-year-old, the connections start to emerge.
by Burt Rosen |
May 4, 2018
The Evolution of Healthcare Cost Transparency
In my day-to-day work, at our annual client summit, on regular client calls and at industry events, I consistently hear about the issues health plan executives are facing. It’s probably not surprising that one of the challenges that comes up again and again is how to engage members, especially given ...
by Dan Medin |
April 19, 2018
Improving Member Engagement With Focus and Frequency
Recently, we completed a round of research to help understand why digital tool usage is low in health care, and what people actually want from their employers, health plans and providers. Today, we’ll focus on two findings that can have a significant impact on your health plan marketing efforts: focus ...
by Anna Greene |
March 22, 2018