Our Blog

Voices for Smarter, Better Healthcare

Swipe Right to Find a Primary Care Physician

Finding a primary care doctor can be a bit like online dating. You have to look at all the information available to find a match that’s best for you. Factors like location, education, interests and friend/family referrals can all play a part in your selection. But it can still feel ...
by Jill Dornan  |  November 2, 2017

The Best Form of Recognition: A WEGO Health Award!

We are so honored to have won Best HealthCare Collaborator: Company, in this year’s WEGO Health Awards.  What makes these awards so special, is that people (and companies) are nominated by regular people and patients. There isn’t a small team picking winners and there isn’t a formal entry process beyond ...
by Burt Rosen  |  October 20, 2017

Podcast: The Rise of Patient Advocates

Health care is undergoing a tremendous amount of change and people are becoming more involved in their care than ever before. Armed with the internet and social media, people are working with their doctors to find novel solutions to daunting health care challenges. These people are often pushing the boundaries ...
by HealthSparq  |  May 24, 2017

Celebrating 5 Years of Helping People Make Smarter Healthcare Choices

HealthSparq exists to help people make smarter health care choices. As we celebrate five years as a company, we took stock of what we’ve accomplished so far and what a few of the people who have been with us since the beginning think of our growth.
by Anna Greene  |  May 18, 2017

Creating a Consumer-Focused Search

HealthSparq facilitates tens of millions of health care searches each month. These searches are comprised of parents looking for new pediatricians, a man researching cost for a much-needed MRI, a woman wanting to learn more about knee replacement at a highly-rated facility and so much more. That’s why we look ...
by Harlan Edlin  |  April 14, 2017

Health Care for the Rest of Us

5 minutes and 20 slides. That’s how long it took to share our ideas about how we can take the extra step in meeting healthcare consumers on their terms whenever or wherever they need help.
by HealthSparq  |  March 31, 2017

Five Steps to a Successful Incentives and Rewards Program Launch

Financial incentives can be an incredibly powerful way to persuade health plan participants to shop around for the highest quality care at the lowest cost. But once you’ve selected and purchased a rewards program, how do you make sure it gets off to a successful start? There are a number ...
by Anna Greene  |  January 10, 2017

Why #whatthehealthcare?

At HealthSparq, our mission is “helping people make smarter health care choices”. The key words are people and choices. People don’t always have choices in health care. They are, more often than not, victims of the system and unaware that they may have a choice. #whatthehealthcare is for all of ...
by Burt Rosen  |  November 9, 2016

Leveraging Qualitative Research to Shape the Member Experience

I recently had the pleasure of giving a talk at the World Congress Health Plan Consumer Experience and Retention Summit in Boston. To an audience of experienced marketers, product folks, and health plan executives, I staked out a position on the inherent value of qualitative research
by Alison Greco  |  October 11, 2016