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Is Your Health Care Marketing Caring or Creepy?

Caring or Creepy? What do today’s consumers think about data-driven personalization in health care? HealthSparq recently commissioned new research to get answers and find out just ...

How to Boost Member Engagement Using Your Customer Service Team

How can you tap into your health plan customer service teams to drive engagement with your members? We've put together an infographic for reference!

Caring or Creepy? What Today’s Consumers Think About Data-Driven Personalization in Health Care

Personalized marketing can lift company revenue and increase the efficiency of your marketing spend, but it’s also a really sensitive subject – especially in health care. ...

Infographic: 5 Quick Ways to Increase Member Engagement

More than 90% of people want to know their health costs before getting service. Unfortunately, only 2% of people are actually using their health plans’ cost estimator ...

Infographic: What Do Health Plan Members Really Want?

Our latest white paper, “What Members Really Want: Engaging People to Drive the Use of Health Care Tools,” sheds light on low adoption on digital tools ...

What Members Really Want: Engaging People to Drive the Use of Digital Health Care Tools

Many consumers are hungry for more and better health care pricing information today—but don’t know how to go about getting it. They’re already comparison shopping for ...

Webinar: Why won’t people use my tool?

Watch this on-demand webinar to learn how health plans can better engage and become more relevant in their members’ lives. We’ll share the latest research on ...

HealthSparq Solutions for Health Plans

HealthSparq’s solutions make it easier for health plan members to find the information they need to make smarter health care decisions. Let’s enhance the health care ...

2017 National Health Care Cost Search Trends

For this latest look at the shopping trends of people who use our tools, we took a national look at a subset of our data, totaling ...