Webinar: Creating a Magnetic Experience in Healthcare
When you think of creating magnetic experiences, you probably don’t think of healthcare. Yet, consumers are ready to engage with the health market in ways that make them feel personally connected, engaged and empowered. If payers and providers do not deliver, consumers are more open than ever before to look elsewhere.
To address the challenge and opportunity of truly “connecting” with consumers on their health, please join Helen Leis from Oliver Wyman and Alison Greco from HealthSparq for this engaging webinar to learn about:
- Key findings from Oliver Wyman’s 2018 Consumer Survey of US Healthcare and HealthSparq’s research study, Healthcare Personalization and Engagement: Insights from Consumers on Caring vs. Creepy
- The type of information consumers are willing to share about their health, and how they’re willing to share it
- Ways to communicate and engage with consumers authentically and compassionately – the hallmarks of companies with the highest NPS scores